From Stagnation to Growth: How Krishna Herbal and Ayurveda’s Strategic Campaigns Achieved a 2X Sales Increase and Boosted Brand Awareness in 3 Months
introduction
Client Overview:
Krishna Herbal and Ayurveda is a leading brand in the Ayurvedic herbal juices and supplements industry. Known for its natural and effective products, the brand has a dedicated customer base looking for health and wellness solutions rooted in Ayurveda.
Challenge
Despite a strong product line, Krishna Herbal and Ayurveda faced stagnation in New-to-Brand (NTB) orders and struggled to scale its other product ranges. The brand also aimed to increase its market share but faced challenges in achieving significant growth.
Achievement
Over a four-month period from April 2024 to July 2024, SellerCircle's strategic interventions, including advanced tactics like AMC data analysis, Day Parting strategy, and SOV tracking, led to a 2X increase in overall sales, a 3X increase in NTB orders, and a noticeable decrease in advertising ACOS, positioning the brand for sustained success.
The Challenge:
Faced stagnation in acquiring new customers, struggled to scale with increasing challenges in increasing market share due to stiff competition.
Stagnated NTB Orders
Krishna Herbal and Ayurveda experienced a plateau in acquiring new customers, limiting the brand's potential for growth and market expansion.
Scaling Other Product Ranges
The brand sought to increase market share by scaling its range of products, particularly in the women’s wellness category, but lacked the effective strategies to achieve this.
Increasing Market Share
With a crowded market and stiff competition, the brand struggled to stand out and capture a larger share of the market.
The Solution:
Catalog Corrections and Enhancements
SellerCircle implemented crucial corrections to the brand s catalog, optimizing product listings and enhancing A+ content to improve organic visibility and customer experience.
Brand Store Redesign
A comprehensive redesign of the brand store was undertaken to improve customer flow, making it easier for visitors to navigate and discover the full range of products offered by Krishna Herbal and Ayurveda.
Full-Funnel Advertising Campaign
A full-funnel advertising strategy was executed, focusing on increasing brand awareness and targeting competitors within the category. This included:
- ➤Sponsored Product (SP) Campaigns: Targeting high-volume keywords and competitor products.
- ➤Sponsored Brand (SB) and Sponsored Brand Video (SBV) Campaigns: Increasing brand recognition through creative ads.
- ➤Sponsored Display (SD) Campaigns: Engaging potential customers through dynamic remarketing.
Amazon Marketing Cloud (AMC) Integration:
Leveraged AMC to gain deep insights into customer behavior and ad performance across various touchpoints, enabling precise targeting and optimization of ad spend.
Day Parting Strategy:
Implemented a Day Parting strategy to optimize ad spending by focusing on the most effective times of the day when customers were most likely to engage and convert, leading to better ad efficiency and lower ACOS.
Share of Voice (SOV) Tracking:
Monitored SOV to ensure the brand consistently appeared in top search positions, outpacing competitors and maximizing visibility across all targeted categories
Targeted DSP Campaigns
Specific DSP campaigns were crafted to increase awareness among in-market , Remarketing ,and Custom audiences, driving consideration and intent for the brand’s offerings.
The Results
Dramatic Growth in NTB Orders
Dramatic Growth in NTB Orders
The brand saw a 3X increase in NTB orders, indicating successful acquisition of new customers and expanded market reach.
Significant Sales Increase
Significant Sales Increase
Overall sales doubled within the four-month period, reflecting the effectiveness of the full-funnel advertising strategy.
Successful Scaling of New Product Range:
Successful Scaling of New Product Range:
The women’s wellness products saw considerable growth, driven by targeted audience campaigns that resonated with the brand's key demographics
Improved Store Traffic and Customer Engagement:
Improved Store Traffic and Customer Engagement:
Store traffic increased by 45%, and the click-through rate (CTR) improved by 25%, demonstrating higher customer engagement with the brand’s ads and product listings.
Boost in Subscribe and Save
Boost in Subscribe and Save
The brand experienced a 75% increase in its Subscribe and Save program, indicating enhanced customer loyalty and repeat purchase behavior.
Reduction in Ad ACOS
Reduction in Ad ACOS
A strategic focus on cost-effective advertising, bolstered by Day Parting and AMC insights, led to an 8% decrease in ad ACOS, optimizing the brand’s return on ad spend.
Increased Share of Voice
Increased Share of Voice
Consistent tracking and optimization of SOV ensured that the brand maintained a dominant presence in its key categories, significantly contributing to increased visibility and sales.
Conclusion
SellerCircle's strategic approach, integrating advanced analytics through AMC, effective timing with Day Parting, and rigorous SOV tracking, successfully transformed Krishna Herbal and Ayurveda’s Amazon performance. By addressing stagnation, scaling new product lines, and increasing market share, the brand not only achieved significant sales growth but also strengthened its position in the competitive Ayurvedic herbal market.
Client Testimonial
Since partnering with Seller Circle in April 2024, our sales have doubled and our Advertising Cost of Sale (ACOS) has decreased by 8%. Additionally, our Flipkart ad costs were reduced by 50%, with sales exceeding 2X. Seller Circle has expertly managed all aspects of our Amazon business, from Seller Central operations and creatives to DSP and search ads. Their holistic approach and deep understanding of Amazon's ecosystem have driven significant growth for Krishna Ayurveda and Herbal. Seller Circle is a great full-service team to work with, and I highly recommend them to any brand looking to scale their presence on Amazon. - Shrawan Daga ,Founder (Krishna Herbal And Ayurveda)
If your brand faces similar challenges, SellerCircle is ready to craft a tailored strategy that drives impactful results.
Top 1%: A testament to our continued performance.